Wednesday, August 17, 2011

Why Companies Change Their Names


Kentucky Fried Chicken has become KFC's fried foods when you went out of fashion and began to be seen as unhealthy and tov.Hidratantnu Cream Oil Olay Olay has become just as women turned to more natural, less greasy cosmetics. Fashions and tastes change, and a wise company follows the trends to ensure that your name remains up to date and relevant.

charities need to stay in touch with current practices and values​​, or their fundraising efforts will fall on deaf uši.Nacionalno Council for the Unmarried Mother and her Child was founded in Britain in 1918, when a child from the marriage wore an enormous shame. The attitude of society towards illegality has changed, so the organization became the National Council of one parent families in 1973.Britanski love relationships, which provides relationship counseling, called the National Marriage Guidance Council until the 1980s, but had to change its name, as well as fewer pairs married and never-married couples do not close savjet.Riječ organization for Marriage in the name of the barrier.

and society attitudes towards people with disabilities have become enlightened, so that some charities change their names to sound more positive, instead saying the company has become invaliditeta.Spastics Scope and the National Fellowship became schizophrenic think.

The word euthanasia is a very loaded term that voluntary Euthanasia Society is changing its name to Dignity in dying. Crusade is still loaded word - George W. Bush was advised not to use because it has a negative association in the Muslim svijetu.Britanski evangelical Christian organization of young crusaders in 2007 changed the name Urban Saints. Schools are refusing to set a Crusader branches, because they thought that the name would offend some students and fewer people donate money to the organization. Urban Saints, still contains a Christian relate to the words of the saints, but the new name is much more up to date and more appealing to young people.

Sometimes the company itself was renamed because the original name was bland and boring, which is a knock on effect on consumer percepcije.Velika UK television channel Dave, which broadcasts sports and other male-oriented programs, used to be called UKTV G2, that sounds more like a directive of the European Union than entertainment services. PhonePayPlus, the UK regulatory body for premium phone lines, used to be called ICSTIS, the name that has nothing at svi.Plesna group Ballet Boyz sounds far more edgy and innovative than its previous name, George Piper Dances.

UK insurer Norwich Union became Aviva, because the parent company believes that it is too parochial Norwich - Norwich British grad.Tvrtka is keen to stress that it is a global player. Aviva, which is made-up word, has no negative connotations. It was not the case with the name Consignia, has decided to replace the Royal Mail in 2000, when the British postal company felt that the word Royal was too much in the UK in the middle. First of all, for Consignia be imposed in two ways - it's meant to be more like a lodge or more features such as? Second, give the word appears in a negative phrases such as send or send Scrapheap history.

The English language is a living thing, and so on mijenja.Značenje words may change, it can become than or words that were once acceptable to be considered discriminatory, offensive or in some way 'to learn'. If you selected your company name, and before, make sure it still gives a real impression.

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