Tips For Creating Brilliant Business Names

Imagine if Yahoo is the name TheInternetDirectoy. Or Starbucks was christened "Premier of coffee." Names will be far more descriptive than their current ones. But they would not embody the essence or spirit of the society they represent. Even if they offer the same goods and services, it's unlikely Yahoo or Starbucks would enjoy the same market share now possess if given the more descriptive, and probably accurate, names.

Now why is this so?

In short, great brand names leverage our emotions. They resonate with the experiential right brain vs. the logical left lobe. And emotions carry more motivational "charge" than logic. People buy emotionally and then justify rationally. And because great brand names create mental "pictures" they equate to the proverbial thousand descriptive words. These files are compressed, condensed soup, computer macros, that all expand and operate in our thoughts every time they saw or heard.

Creating emotionally charged names requires knowledge, expertise and a sense of the text. The first place to find positively charged names in the words themselves. Words have equity and that equity can be transferred to a company or product name. For example, a company that wants its customers to see their products and services as fresh, new and exciting borrowed the emotional charge associated with the word "virgin". This is how we have Virgin Airlines and Virgin Recordsa.Računalna company showed a fresh, friendly approach to the industry as expendable Apple.Tvrtka goofy clothes exuded adventure with its name Banana Republike.Online job board wanted to impress employers and job seekers with its massive listings ... hence Monster. And need I mention the Amazon? Borrowing on the attributes specific word or phrase is a natural way to instantly instill emotion in a brand.

, but with more and more words from the vocabulary used, building and trade, as the company do? Another way is to simply put familiar positive words into unique combinations. Witness our previous example of Starbucks. What is brighter than a star or has more mass appeal than money? Does it say coffee? No, but it sounds more appealing than "Coffee Corral". And more importantly, your business name is rarely exist in a vacuum. They are the sign above the shop, or the proposal or the card is handed to the seller. There is contextual support that helps fill in the blank so that the name does not have to do everything literally, the narrative explains. This is where a lot of companies go wrong. They make the name explain their category, not the cause of their advantages.

is another way of achieving this task is by creating a word that sounds "ish". When I say "ish" I think it sounds like it fits the company or product, even if it does smisla.Primjer ask? But, of course. My favorite is Viagra. This is a "V" and the energy and vitality, plus "iagra" of Niagra. Although there are no words, plays on existing, familiar parts and patterns of speech that creates a natural flow of the name. Hence the name Viagra is, in his book, "ish". This corresponds to the product categories. Cialis does not. Which means Cialis will have to buy the emotional bond with lots of emotion rich (and expensive) advertising. This can be done, but it košta.Puno.

Borrowing existing word equity, creating unique combinations and inventing "ish" words. Only three ways to develop a brand name. Try each of these techniques and if you can not get a name, ask a really good Scrabble player!

Tips For Creating Brilliant Business Names

Imagine if Yahoo is the name TheInternetDirectoy. Or Starbucks was christened "Premier of coffee." Names will be far more descriptive than their current ones. But they would not embody the essence or spirit of the society they represent. Even if they offer the same goods and services, it's unlikely Yahoo or Starbucks would enjoy the same market share now possess if given the more descriptive, and probably accurate, names.

Now why is this so?

In short, great brand names leverage our emotions. They resonate with the experiential right brain vs. the logical left lobe. And emotions carry more motivational "charge" than logic. People buy emotionally and then justify rationally. And because great brand names create mental "pictures" they equate to the proverbial thousand descriptive words. These files are compressed, condensed soup, computer macros, that all expand and operate in our thoughts every time they saw or heard.

Creating emotionally charged names requires knowledge, expertise and a sense of the text. The first place to find positively charged names in the words themselves. Words have equity and that equity can be transferred to a company or product name. For example, a company that wants its customers to see their products and services as fresh, new and exciting borrowed the emotional charge associated with the word "virgin". This is how we have Virgin Airlines and Virgin Recordsa.Računalna company showed a fresh, friendly approach to the industry as expendable Apple.Tvrtka goofy clothes exuded adventure with its name Banana Republike.Online job board wanted to impress employers and job seekers with its massive listings ... hence Monster. And need I mention the Amazon? Borrowing on the attributes specific word or phrase is a natural way to instantly instill emotion in a brand.

, but with more and more words from the vocabulary used, building and trade, as the company do? Another way is to simply put familiar positive words into unique combinations. Witness our previous example of Starbucks. What is brighter than a star or has more mass appeal than money? Does it say coffee? No, but it sounds more appealing than "Coffee Corral". And more importantly, your business name is rarely exist in a vacuum. They are the sign above the shop, or the proposal or the card is handed to the seller. There is contextual support that helps fill in the blank so that the name does not have to do everything literally, the narrative explains. This is where a lot of companies go wrong. They make the name explain their category, not the cause of their advantages.

is another way of achieving this task is by creating a word that sounds "ish". When I say "ish" I think it sounds like it fits the company or product, even if it does smisla.Primjer ask? But, of course. My favorite is Viagra. This is a "V" and the energy and vitality, plus "iagra" of Niagra. Although there are no words, plays on existing, familiar parts and patterns of speech that creates a natural flow of the name. Hence the name Viagra is, in his book, "ish". This corresponds to the product categories. Cialis does not. Which means Cialis will have to buy the emotional bond with lots of emotion rich (and expensive) advertising. This can be done, but it košta.Puno.

Borrowing existing word equity, creating unique combinations and inventing "ish" words. Only three ways to develop a brand name. Try each of these techniques and if you can not get a name, ask a really good Scrabble player!

Tips For Creating Brilliant Business Names

Imagine if Yahoo is the name TheInternetDirectoy. Or Starbucks was christened "Premier of coffee." Names will be far more descriptive than their current ones. But they would not embody the essence or spirit of the society they represent. Even if they offer the same goods and services, it's unlikely Yahoo or Starbucks would enjoy the same market share now possess if given the more descriptive, and probably accurate, names.

Now why is this so?

In short, great brand names leverage our emotions. They resonate with the experiential right brain vs. the logical left lobe. And emotions carry more motivational "charge" than logic. People buy emotionally and then justify rationally. And because great brand names create mental "pictures" they equate to the proverbial thousand descriptive words. These files are compressed, condensed soup, computer macros, that all expand and operate in our thoughts every time they saw or heard.

Creating emotionally charged names requires knowledge, expertise and a sense of the text. The first place to find positively charged names in the words themselves. Words have equity and that equity can be transferred to a company or product name. For example, a company that wants its customers to see their products and services as fresh, new and exciting borrowed the emotional charge associated with the word "virgin". This is how we have Virgin Airlines and Virgin Recordsa.Računalna company showed a fresh, friendly approach to the industry as expendable Apple.Tvrtka goofy clothes exuded adventure with its name Banana Republike.Online job board wanted to impress employers and job seekers with its massive listings ... hence Monster. And need I mention the Amazon? Borrowing on the attributes specific word or phrase is a natural way to instantly instill emotion in a brand.

, but with more and more words from the vocabulary used, building and trade, as the company do? Another way is to simply put familiar positive words into unique combinations. Witness our previous example of Starbucks. What is brighter than a star or has more mass appeal than money? Does it say coffee? No, but it sounds more appealing than "Coffee Corral". And more importantly, your business name is rarely exist in a vacuum. They are the sign above the shop, or the proposal or the card is handed to the seller. There is contextual support that helps fill in the blank so that the name does not have to do everything literally, the narrative explains. This is where a lot of companies go wrong. They make the name explain their category, not the cause of their advantages.

is another way of achieving this task is by creating a word that sounds "ish". When I say "ish" I think it sounds like it fits the company or product, even if it does smisla.Primjer ask? But, of course. My favorite is Viagra. This is a "V" and the energy and vitality, plus "iagra" of Niagra. Although there are no words, plays on existing, familiar parts and patterns of speech that creates a natural flow of the name. Hence the name Viagra is, in his book, "ish". This corresponds to the product categories. Cialis does not. Which means Cialis will have to buy the emotional bond with lots of emotion rich (and expensive) advertising. This can be done, but it košta.Puno.

Borrowing existing word equity, creating unique combinations and inventing "ish" words. Only three ways to develop a brand name. Try each of these techniques and if you can not get a name, ask a really good Scrabble player!

Tips For Creating Brilliant Business Names

Imagine if Yahoo is the name TheInternetDirectoy. Or Starbucks was christened "Premier of coffee." Names will be far more descriptive than their current ones. But they would not embody the essence or spirit of the society they represent. Even if they offer the same goods and services, it's unlikely Yahoo or Starbucks would enjoy the same market share now possess if given the more descriptive, and probably accurate, names.

Now why is this so?

In short, great brand names leverage our emotions. They resonate with the experiential right brain vs. the logical left lobe. And emotions carry more motivational "charge" than logic. People buy emotionally and then justify rationally. And because great brand names create mental "pictures" they equate to the proverbial thousand descriptive words. These files are compressed, condensed soup, computer macros, that all expand and operate in our thoughts every time they saw or heard.

Creating emotionally charged names requires knowledge, expertise and a sense of the text. The first place to find positively charged names in the words themselves. Words have equity and that equity can be transferred to a company or product name. For example, a company that wants its customers to see their products and services as fresh, new and exciting borrowed the emotional charge associated with the word "virgin". This is how we have Virgin Airlines and Virgin Recordsa.Računalna company showed a fresh, friendly approach to the industry as expendable Apple.Tvrtka goofy clothes exuded adventure with its name Banana Republike.Online job board wanted to impress employers and job seekers with its massive listings ... hence Monster. And need I mention the Amazon? Borrowing on the attributes specific word or phrase is a natural way to instantly instill emotion in a brand.

, but with more and more words from the vocabulary used, building and trade, as the company do? Another way is to simply put familiar positive words into unique combinations. Witness our previous example of Starbucks. What is brighter than a star or has more mass appeal than money? Does it say coffee? No, but it sounds more appealing than "Coffee Corral". And more importantly, your business name is rarely exist in a vacuum. They are the sign above the shop, or the proposal or the card is handed to the seller. There is contextual support that helps fill in the blank so that the name does not have to do everything literally, the narrative explains. This is where a lot of companies go wrong. They make the name explain their category, not the cause of their advantages.

is another way of achieving this task is by creating a word that sounds "ish". When I say "ish" I think it sounds like it fits the company or product, even if it does smisla.Primjer ask? But, of course. My favorite is Viagra. This is a "V" and the energy and vitality, plus "iagra" of Niagra. Although there are no words, plays on existing, familiar parts and patterns of speech that creates a natural flow of the name. Hence the name Viagra is, in his book, "ish". This corresponds to the product categories. Cialis does not. Which means Cialis will have to buy the emotional bond with lots of emotion rich (and expensive) advertising. This can be done, but it košta.Puno.

Borrowing existing word equity, creating unique combinations and inventing "ish" words. Only three ways to develop a brand name. Try each of these techniques and if you can not get a name, ask a really good Scrabble player!

Transform Your Business Name Into a Brand Name

It's easy to think that because the name, logo and tag line, you have a brand. However, corporate identity is just the first step in building the image of marke.Ime, logo and tag line are two-dimensional elements in three-dimensional world. And to become "true", it becomes a living, breathing, brand name, companies must have a three-dimensional attributes. In other words, they must have the same qualities that people do not - specific, consistent traits and characteristics that customers can easily recognize, remember and relate to the

.

This is where most companies fall short. In an attempt to be all things to all people, they have no identity. They are trying to compete on all levels ... price, quality, service, selection and so on. It sounds like a good strategy, but it does almost every time.

Why?

Because our minds are like little mail room. When we get the incoming messages, we sort them submit them in their proper places. Wal-Mart enters a low cost mail slot when we need to save money. Rolex goes into the slot for quality when we win Lotto and want to enjoy the best. Nordstrom is going in the service category you want to really be pampered.Više specific traits or characteristics, it is easier to remember.

So, when companies try to appeal to all, this is equivalent to meet someone named "George ".

George who? George Washington? George Foreman? George Jetson? Curious George?

If you lack a certain, identify options, you will be sorted, discarded and thrown into a mental mailroom trash basket, never to be recalled.

Here are hypothetical, but typical, the primjer.Hrpa eager entrepreneurs want to form a sporting goods company. They want to succeed at all levels, and win over any potential buyer. So what is a synonym for being on top, king of the hill, the company at the top ... What else but ...

Summit Sporting Goods

Summit Sporting Goods

...

"summit ... We are more than just a sporting goods"

What does this say about society? Not much!

Let's still a bunch of enterprising types together and decided to put all their balls in basketball equipment. They name their company ...

Slam Dunk!

... and the tag line is "the result of tremendous savings every day!" Which of these two companies you remember? Arguably the first company may have more choice and better prices ... But how would you know? At least with the second company know what they say ... Basketball Equipment for less.

To add to their new pictures, including "Hoop on Friday," where all the shoes are half price ... scoreboards show how many items were sold that day ... buzzer to go into the store when the sale is announced. Now the name begins to take on the identity, personality, predictable nature of ... brand!

This brand can be further strengthened by adding a jingle, using corporate colors throughout the store interiors, using the name of the product line (eg dunk laces), etc. If done well, the buyer should be able to describe the company as and they describe a friend. Think Apple ... pure, beautiful, loves music, fun to work with creative, innovative, etc. This goes way beyond just Apple's name or logo.

Therefore, when developing company, start with a great name, and then go from there. Add personality that people can relate to and remember. Own "position" in their minds, rather than avoiding one. Be what you are instead of what you think you need to be to attract every potential customer. Then you will be memorable, effective and real. And those qualities make for a great brand.