Six Types of New Company Names - Which One is Right For Your Business?

Whether you're trying a new company name or rename the existing company, it is far from easy to generate a name that sounds great, looks cool, it means what you want and set you apart from all competition.

to narrow the range of possibilities for the first figuring out which of these six kinds of names you like.

I. Made-up names
Examples: Verizon, Intel, Centuria, Zumasys

people seem to either love a fictitious name or hate them. On the one hand, they offer a blank slate for branding - if you have the budget to hammer them into the public consciousness. On the other hand, they tend to have a cold, bureaucratic, big business and inhuman tone.

II. descriptive names
Examples: 5-minute oil change, Paycheck Loans, Diapers.com

These are no-nonsense name that makes it really clear what company or product does, but they usually can not be protected. While they communicate well, they can be clearly bored.

III. proper names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

It can be a family name, names, geographic names, and even fictitious names that evoke a particular person or place. Proper names can be restrictive on your future expansion and make your business more difficult to sell. On the other hand, they can help their roots in the community and highlight the founders. They are particularly good for local businesses and common in the fashion and financial industries, among others.

IV. suggestive names
Examples: Greyhound, Staples, Mustang, blackberry

Here are the names of a word or phrase that suggests the quality with which a company or product to be connected. On the one hand, they can be easy to remember, spell and pronounce, and very appealing to the public. They also allow the living logos, but it can be difficult to find a good one that is already used in another industry giant.

V Compound name
Examples: MailChimp conservative, YouTube

popular for online businesses, this involves taking two different ideas and combining them. Each element is recognizable in the circuit, but there May be the one element that carries the most importance, while the other is somewhat arbitrary. They can be represented as two words or one, and they tend to have a warmer tone than a fictitious name. Some combination of the names suggest the live logo, and suggestive names, and some are a little hard to spell or remember.

VI. emotional names
Examples: I can not believe it's not butter, Save the Children, finally called

Here you can highlight a certain sense, such as wonder, compassion and relief, which tends to give the name of a cheerful tone. Make sure there is some sort of implied promises in the name, it fulfills the promise of your company.

Since the vast majority of company and product names belong to one of the above categories, you've made great progress you have identified that suits your personal wishes of the highest and best for your particular challenge to the appointment.

Happy naming!

Power-Packed Word Blends: How to Evaluate Portmanteau Names for Companies or Products

"Why snackrifice ?"

The title appears on the back of the box Triscuits (textured wheat crackers). Although it uses a word that is not in the dictionary, the instant you say the word for themselves, to understand its meaning. "Snackrifice" will involve forgoing tasty snacks to enjoy, as the health, cost or other issues.

This kind of word blends shows up occasionally in the product, company and event names and labels for political groups and demographic trends.

In the winter of 2011, people in the U.S. mid-Atlantic to discuss a massive snowstorm Snowmageddon - also called "snowtastrophe" and "snowpocalypse ."

This kind of verbal invention goes back at least to Lewis Carroll, whose character Humpty Dumpty explains the poem called "Jabberwocky" from Alice in Chapter 6 "Through the Looking Glass ."

"Well, 'slithy' means' lithe and slimy," Humpty Dumpty exposed to. "You see, this is a portmanteau - there are two meanings packed up into one word ."

Some newer, relatively established examples of blended words of love (Bombay + Hollywood), brunch (breakfast + lunch), smog (smoke + fog) and the prequel (before + continuing ).

What makes an invention like this effective? Here is a five-point scoring system that separates the winners from the weaklings.

Points 1 and 2 indicate whether or not two words in combination are recognized out of context. If both are given the name of two points, and if only one is given one point. I'd give "prequel" two points, since there is no other word than "sequel" ending in "-equel" and the intention is to "advance" twist is crystal clear.

I'd give "love" just one of two places here, because while "-ollywood" just cause "Hollywood", the "B" means it must be learned. Indeed, the "B" reference is more ambiguous than it once was, now that Bombay is known in the West as well as Mumbai. I'd give "slithy" point zero, as the excerpt from the "slimy" and "supple" is pretty unguessable.

for a legal word compound names, I would give Verizon one of two possible sites for its obvious similarities "horizon", a dark expression, "Veritas," said the Latin word for "truth." Ditto for Accenture, which is easy to recognize the original meaning of the element "emphasis", but it's hard to understand that the "temperature" comes from "the future". Fruitsations name gets two points here, as you probably know immediately that the name implies a "fruit" plus "feel ."

Point 3 means that two words fit neatly together. "Snackrifice" wins this point too, since "snack" perfect rhymes "bag" record it replaces. All three snow disasters word bandied about the past month to lose this time, however, because the "snow" does not rhyme with "Ar" in Armageddon, "ca" to "disaster" or "a" in "Apocalypse." "Slithy" he loses meaning, because the "m" of "slimy" inexplicably lost in the combination.

for point 4, to assess whether the name has only one plausible excuse. Here "snackrifice" prevails again, but it lags behind Verizon. I clearly remember when the company was new, not knowing whether it was intended as a Zahn-or very-zone. In fact, it is the most-rye-Zahn, a possibility that never occurred to me.

Clause 5 is admittedly subjective. This means that whether or not the word lover gets chills watching the enthusiasm blended name. I would give this time to "Love", "Snowmageddon", "slithy" and "snackrifice" but not "brunch", "smog", "snowtastrophe" or "snowpocalypse ."

to reflect a mixture of words can become addictive! Be sure to run your creations through this five-point test before setting expensive marketing campaigns to them.

Scientific Findings on Selecting the Best Business Name For Your Company

the high cost of branding consultants who crowd together months to cook a new business name you want the public to believe that an effective appointment involves secrets revealed only to those who received his doctorate in linguistics, speaks 17 languages ​​or learned through advertising work your way up the ranks the well-known brand agencies.

If you turn away from the idea of ​​naming a black art, however, you can find some of the secrets of branding in scientific studies that are published after being reviewed by the academic authorities as reliable. Here are four points on which scientists have given us insights to help guide the creation of effective business name.

1 Pronounceability pitanjima.2009 studies at the University of Michigan researchers have discovered that if you have difficulty pronouncing the name of the product is considered risky. This is based on the 2006 study at Princeton University psychologist who discovered that people shied from buying the new shares offered by companies with names difficult to pronounce and hard to tell the stock symbol in relation to the company with easier to pronounce the company name and symbol.

Lesson: Before settling on your final choice of company name, the result of candidates according to how easy to pronounce. This means not only whether or not there are combinations of sounds to be familiar with many people, as well as the proposed restaurant name, Hsizienchi, but are there likely to be uncertainty about how to pronounce something, as a personality and a cafe (the second word is pronounced in the French style, such as "cash-ay," or "catch-to "?).

2 Vowel sounds have associations. Consumer researchers at the University of Texas at San Antonio published a fascinating study in 2007 showing differentiation stimulate two different types of vowel sounds: they are the language of the mouth forward, like a short "i" in "milk" and those with language on the mouth, such as tight, "" in the "center". Internationally, the front vowel sounds convey small, fast or sharp quality, and back vowel sounds convey large, slow or dull quality. By a margin 2-1 people in this study preferred name for knives (sharp) or convertible (small) with front vowel sounds and names of hammers (dumb) or SUV (large) with back vowel sounds.

Lesson: If you have something you want to be perceived as cute, or quickly, or to call Picalilly Anne Loft, but Paula's BooKoo or books. On the other hand, if you have something whose excellence lies in the bulk or power, with names like Bumball or under it all, will perform better for you than just a name like Packadermy or Let me at him.

3 Jazzier names to encourage consumption. Cornell University researchers who are nothing more than change the names of food four-year-olds are served for lunch, they found that snazzy name meant a great change. In the days of pre-school children are fed a "carrot" ate only half as much as they did in the days of vegetables called "X-ray vision of carrots." Scientists have discovered the same type of stimulus, although not quite as much increase, for adults when the "fruits of file" is billed on the menu instead of a "succulent Italian seafood file." Adults also rated the taste of the latter course more highly than the taste of a clearly marked course.

Lesson: As children become well-disposed "power peas" and "Dinosaur Broccoli Trees", but plain old vegetables, shoppers can find a creative name shops, restaurants, companies and products more interesting and more worth buying or patronizing, but generally himself.

Lesson: As children become well-disposed "power peas" and "Dinosaur Broccoli Trees", but plain old vegetables, shoppers can find a creative name shops, restaurants, companies and products more interesting and more worth buying or patronizing, but generally himself.

...

4 Names do not affect us. Inc. magazine columnist norm Brodsky once wrote, "your company's name plays little, if any, role in determining your success." In case you're inclined to agree with him, consider the study at McMaster University, where researchers presented the patients trying to decide on their own treatment with graphical representations of the three treatment options that are simply labeled as options A, B or C. To the surprise of researchers, who are actually studying something else, when participants were shown the names of three treatment options, more than one-third changed their choice of treatment because of the name.

...

Six Types of New Company Names - Which One is Right For Your Business?

Whether you're trying a new company name or rename the existing company, it is far from easy to generate a name that sounds great, looks cool, it means what you want and set you apart from all competition.

to narrow the range of possibilities for the first figuring out which of these six kinds of names you like.

I. Made-up names
Examples: Verizon, Intel, Centuria, Zumasys

people seem to either love a fictitious name or hate them. On the one hand, they offer a blank slate for branding - if you have the budget to hammer them into the public consciousness. On the other hand, they tend to have a cold, bureaucratic, big business and inhuman tone.

II. descriptive names
Examples: 5-minute oil change, Paycheck Loans, Diapers.com

These are no-nonsense name that makes it really clear what company or product does, but they usually can not be protected. While they communicate well, they can be clearly bored.

III. proper names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

It can be a family name, names, geographic names, and even fictitious names that evoke a particular person or place. Proper names can be restrictive on your future expansion and make your business more difficult to sell. On the other hand, they can help their roots in the community and highlight the founders. They are particularly good for local businesses and common in the fashion and financial industries, among others.

IV. suggestive names
Examples: Greyhound, Staples, Mustang, blackberry

Here are the names of a word or phrase that suggests the quality with which a company or product to be connected. On the one hand, they can be easy to remember, spell and pronounce, and very appealing to the public. They also allow the living logos, but it can be difficult to find a good one that is already used in another industry giant.

V Compound name
Examples: MailChimp conservative, YouTube

popular for online businesses, this involves taking two different ideas and combining them. Each element is recognizable in the circuit, but there May be the one element that carries the most importance, while the other is somewhat arbitrary. They can be represented as two words or one, and they tend to have a warmer tone than a fictitious name. Some combination of the names suggest the live logo, and suggestive names, and some are a little hard to spell or remember.

VI. emotional names
Examples: I can not believe it's not butter, Save the Children, finally called

Here you can highlight a certain sense, such as wonder, compassion and relief, which tends to give the name of a cheerful tone. Make sure there is some sort of implied promises in the name, it fulfills the promise of your company.

Since the vast majority of company and product names belong to one of the above categories, you've made great progress you have identified that suits your personal wishes of the highest and best for your particular challenge to the appointment.

Happy naming!

Power-Packed Word Blends: How to Evaluate Portmanteau Names for Companies or Products

"Why snackrifice ?"

The title appears on the back of the box Triscuits (textured wheat crackers). Although it uses a word that is not in the dictionary, the instant you say the word for themselves, to understand its meaning. "Snackrifice" will involve forgoing tasty snacks to enjoy, as the health, cost or other issues.

This kind of word blends shows up occasionally in the product, company and event names and labels for political groups and demographic trends.

In the winter of 2011, people in the U.S. mid-Atlantic to discuss a massive snowstorm Snowmageddon - also called "snowtastrophe" and "snowpocalypse ."

This kind of verbal invention goes back at least to Lewis Carroll, whose character Humpty Dumpty explains the poem called "Jabberwocky" from Alice in Chapter 6 "Through the Looking Glass ."

"Well, 'slithy' means' lithe and slimy," Humpty Dumpty exposed to. "You see, this is a portmanteau - there are two meanings packed up into one word ."

Some newer, relatively established examples of blended words of love (Bombay + Hollywood), brunch (breakfast + lunch), smog (smoke + fog) and the prequel (before + continuing ).

What makes an invention like this effective? Here is a five-point scoring system that separates the winners from the weaklings.

Points 1 and 2 indicate whether or not two words in combination are recognized out of context. If both are given the name of two points, and if only one is given one point. I'd give "prequel" two points, since there is no other word than "sequel" ending in "-equel" and the intention is to "advance" twist is crystal clear.

I'd give "love" just one of two places here, because while "-ollywood" just cause "Hollywood", the "B" means it must be learned. Indeed, the "B" reference is more ambiguous than it once was, now that Bombay is known in the West as well as Mumbai. I'd give "slithy" point zero, as the excerpt from the "slimy" and "supple" is pretty unguessable.

for a legal word compound names, I would give Verizon one of two possible sites for its obvious similarities "horizon", a dark expression, "Veritas," said the Latin word for "truth." Ditto for Accenture, which is easy to recognize the original meaning of the element "emphasis", but it's hard to understand that the "temperature" comes from "the future". Fruitsations name gets two points here, as you probably know immediately that the name implies a "fruit" plus "feel ."

Point 3 means that two words fit neatly together. "Snackrifice" wins this point too, since "snack" perfect rhymes "bag" record it replaces. All three snow disasters word bandied about the past month to lose this time, however, because the "snow" does not rhyme with "Ar" in Armageddon, "ca" to "disaster" or "a" in "Apocalypse." "Slithy" he loses meaning, because the "m" of "slimy" inexplicably lost in the combination.

for point 4, to assess whether the name has only one plausible excuse. Here "snackrifice" prevails again, but it lags behind Verizon. I clearly remember when the company was new, not knowing whether it was intended as a Zahn-or very-zone. In fact, it is the most-rye-Zahn, a possibility that never occurred to me.

Clause 5 is admittedly subjective. This means that whether or not the word lover gets chills watching the enthusiasm blended name. I would give this time to "Love", "Snowmageddon", "slithy" and "snackrifice" but not "brunch", "smog", "snowtastrophe" or "snowpocalypse ."

to reflect a mixture of words can become addictive! Be sure to run your creations through this five-point test before setting expensive marketing campaigns to them.

How to Find the Right Name For Your New Company

the perfect company name

Finding a name for your business that will satisfy you throughout your career is difficult, therefore this article will give you some guidance on how to end up with the perfect name for your new business.

First we start with a few mistakes entrepreneurs make so often when a name:

1.Naziv must be inexpensive and attractive, use your imagination do not use words you never say they will not be remembered. It also does not make the name too, it will lose it's catchyness, as well as an overview.

2.Ime should not be able to grow their business. For example, using the name "Printers & Co", because your company sells printers, but in the end you decide to also start selling laptop computers, your name is not a whole deal more. You have to change their name because their target market just became wider and therefore you have to start over again the majority of their marketing, which is literally throwing money.

3 Keep in mind that trademarks do not always have to say something about the products or services you sell, some of the most successful names are those, I think Skype, Yahoo, Google, Twitter, etc. It should be a name brand, not a literal description of what you sell, for example, a computer consulting business.

4 Do not use words that are rarely used in their own language (unless you have a fictional name). But, for example, do not use complicated Latin words that tell something about your company when you translate them into English (unless you really do not sound good). People should be able to easily remember the name or you will lose sales.

5 Do not add to the geographical location of your name if you only want to target customers in that region, that region only. As soon as someone sees a company called New York Heating nobody outside of New York will be red, although not necessarily sell for heating only in New York.

Now let's talk about what a good business name should be

There are so many good names of companies have already taken, but believe me there are still thousands of good company name out there. But what are the characteristics of a good company name ?:

One of the most important thing is that the name should be easy to pronounce, easy to remember, easy and čarolija.Ime must also be an attractive, trendy and unique. All together it should be compelling to your target market, because they are your potential customers.

So in the end thought a good name, at least that's what you think ...

must be sure the name thought of going to last. So there are a few guidelines to follow before you start to use the name.

1 You should check whether there is a corresponding domain name is available.
2nd Sleep over it. Does the name still sounds so appealing as yesterday?
3rd Ask friends and family what they think about it, but do not let you get off track, because some people are very good at it is pretty pathetic names.
4th Make sure the name is already taken by other companies in your niche. Is it already protected?

Mistakes are often made ​​by companies that chose the wrong name

two words: change it! If you think you made the wrong decision by selecting the stupid company name, change it as fast as you can. Your company name may make people think about other products or services, so that links your name to the wrong objects. It is best to change the name in an early stadium, because the promotion (marketing) is important for companies to promote the existence and names are not satisfied with the will to make things better. When is the right name of their level of confidence will inspire.

What if I want some good ideas for a good company name?

These days there are many specialized companies that will develop the brand for you, they study your market, write reports, make the benchmarks, analyze competitors in your niche, etc. The disadvantage is that all this costs a lot of money, it will easily cost you between $ 1,000 - $ 35,000. To run the businesses it's a lot of money and you should be mad to spend that much money even before the start of your business.