Tuesday, August 30, 2011

Six Types of New Company Names - Which One is Right For Your Business?


Whether you're trying a new company name or rename the existing company, it is far from easy to generate a name that sounds great, looks cool, it means what you want and set you apart from all competition.

to narrow the range of possibilities for the first figuring out which of these six kinds of names you like.

I. Made-up names
Examples: Verizon, Intel, Centuria, Zumasys

people seem to either love a fictitious name or hate them. On the one hand, they offer a blank slate for branding - if you have the budget to hammer them into the public consciousness. On the other hand, they tend to have a cold, bureaucratic, big business and inhuman tone.

II. descriptive names
Examples: 5-minute oil change, Paycheck Loans, Diapers.com

These are no-nonsense name that makes it really clear what company or product does, but they usually can not be protected. While they communicate well, they can be clearly bored.

III. proper names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

It can be a family name, names, geographic names, and even fictitious names that evoke a particular person or place. Proper names can be restrictive on your future expansion and make your business more difficult to sell. On the other hand, they can help their roots in the community and highlight the founders. They are particularly good for local businesses and common in the fashion and financial industries, among others.

IV. suggestive names
Examples: Greyhound, Staples, Mustang, blackberry

Here are the names of a word or phrase that suggests the quality with which a company or product to be connected. On the one hand, they can be easy to remember, spell and pronounce, and very appealing to the public. They also allow the living logos, but it can be difficult to find a good one that is already used in another industry giant.

V Compound name
Examples: MailChimp conservative, YouTube

popular for online businesses, this involves taking two different ideas and combining them. Each element is recognizable in the circuit, but there May be the one element that carries the most importance, while the other is somewhat arbitrary. They can be represented as two words or one, and they tend to have a warmer tone than a fictitious name. Some combination of the names suggest the live logo, and suggestive names, and some are a little hard to spell or remember.

VI. emotional names
Examples: I can not believe it's not butter, Save the Children, finally called

Here you can highlight a certain sense, such as wonder, compassion and relief, which tends to give the name of a cheerful tone. Make sure there is some sort of implied promises in the name, it fulfills the promise of your company.

Since the vast majority of company and product names belong to one of the above categories, you've made great progress you have identified that suits your personal wishes of the highest and best for your particular challenge to the appointment.

Happy naming!

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