Business Names - Including the Word Solutions in Your Name is Not a Solution - It is a Problem

The British satirical magazine in the eyes used to run a column called 'solutions', which poked fun at the word of the decision on their behalf: storage solutions, IT solutions , things like that. Although originally a positive word, the ubiquity and indiscriminate use of the word solutions in business means that it's now become devalued and meaningless, or worse, a joke.

Everyone wants to positive words in their name, but unfortunately the English language there are only such words are not enough to go around. This explains why so many companies include optimal, Dynamic, Premier, Quality, Professional, or their synonyms, in their name. But what effect do names like these have on the public or your target audience? Not everyone is as cruel and harsh as the editorial team of the in the eyes , so it does not necessarily have to be lampooned by the public, but you are unlikely to be met with a yawn, or raising of eyebrows at least.

Basing his name on a current buzzword, or a synonym for "excellent" tells customers and potential customers anything, except that you are unoriginal and lacking in imagination. If you are a web designer, jewelry designer, marketer or involved in any other industry where creativity and originality are appreciated, your name acts as a kiss of death.

So, what can you do? The answer is to think laterally, to allow your mind to wander and to spend much time delving into dictionaries, thesauri and manuals. Your goal should be to find an existing word - or a new coin - which directly transmits the positive traits or qualities you want your products and services that will be linked to S. Car manufacturers are experts at this, they call their products following a slick, fast animals such as Jaguar and Mustang are, or evoke the spirit of adventure with names such as Landrover, Discovery and Explorer

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This is not only the right words to evoke certain images and sensations in a person's mind. Made-up words can do the same, usually because they sound similar to existing words, causing a similar set of feelings and images. Viagra is a coined word, but the focus group participants said they were reminded of Niagara when they heard this riječ.Niagara Falls are powerful, unstoppable force of nature, so that drug manufacturers are quite happy for their product to be associated with such qualities. Appletiser the sparkling apple drink. Name contains the word "apple", but the addition of the suffix-Iser reminds the word yummy

Get in the habit of looking at word combinations as separate syllables, suffixes and prefixes. To break words into their component parts and play with it, the words - combine them to shorten, add or subtract a letter or two transposed letters, combined with a prefix or suffix with a special meaning, such as-ology, Nov. -, or-zilla Eco-find a unique name which is the desired effect

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