the high cost of branding consultants who crowd together months to cook a new business name you want the public to believe that an effective appointment involves secrets revealed only to those who received his doctorate in linguistics, speaks 17 languages or learned through advertising work your way up the ranks the well-known brand agencies.
If you turn away from the idea of naming a black art, however, you can find some of the secrets of branding in scientific studies that are published after being reviewed by the academic authorities as reliable. Here are four points on which scientists have given us insights to help guide the creation of effective business name.
1 Pronounceability pitanjima.2009 studies at the University of Michigan researchers have discovered that if you have difficulty pronouncing the name of the product is considered risky. This is based on the 2006 study at Princeton University psychologist who discovered that people shied from buying the new shares offered by companies with names difficult to pronounce and hard to tell the stock symbol in relation to the company with easier to pronounce the company name and symbol.
Lesson: Before settling on your final choice of company name, the result of candidates according to how easy to pronounce. This means not only whether or not there are combinations of sounds to be familiar with many people, as well as the proposed restaurant name, Hsizienchi, but are there likely to be uncertainty about how to pronounce something, as a personality and a cafe (the second word is pronounced in the French style, such as "cash-ay," or "catch-to "?).
2 Vowel sounds have associations. Consumer researchers at the University of Texas at San Antonio published a fascinating study in 2007 showing differentiation stimulate two different types of vowel sounds: they are the language of the mouth forward, like a short "i" in "milk" and those with language on the mouth, such as tight, "" in the "center". Internationally, the front vowel sounds convey small, fast or sharp quality, and back vowel sounds convey large, slow or dull quality. By a margin 2-1 people in this study preferred name for knives (sharp) or convertible (small) with front vowel sounds and names of hammers (dumb) or SUV (large) with back vowel sounds.
Lesson: If you have something you want to be perceived as cute, or quickly, or to call Picalilly Anne Loft, but Paula's BooKoo or books. On the other hand, if you have something whose excellence lies in the bulk or power, with names like Bumball or under it all, will perform better for you than just a name like Packadermy or Let me at him.
3 Jazzier names to encourage consumption. Cornell University researchers who are nothing more than change the names of food four-year-olds are served for lunch, they found that snazzy name meant a great change. In the days of pre-school children are fed a "carrot" ate only half as much as they did in the days of vegetables called "X-ray vision of carrots." Scientists have discovered the same type of stimulus, although not quite as much increase, for adults when the "fruits of file" is billed on the menu instead of a "succulent Italian seafood file." Adults also rated the taste of the latter course more highly than the taste of a clearly marked course.
Lesson: As children become well-disposed "power peas" and "Dinosaur Broccoli Trees", but plain old vegetables, shoppers can find a creative name shops, restaurants, companies and products more interesting and more worth buying or patronizing, but generally himself.
Lesson: As children become well-disposed "power peas" and "Dinosaur Broccoli Trees", but plain old vegetables, shoppers can find a creative name shops, restaurants, companies and products more interesting and more worth buying or patronizing, but generally himself.
...4 Names do not affect us. Inc. magazine columnist norm Brodsky once wrote, "your company's name plays little, if any, role in determining your success." In case you're inclined to agree with him, consider the study at McMaster University, where researchers presented the patients trying to decide on their own treatment with graphical representations of the three treatment options that are simply labeled as options A, B or C. To the surprise of researchers, who are actually studying something else, when participants were shown the names of three treatment options, more than one-third changed their choice of treatment because of the name.
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