4. Jeste li vidjeli veliku sliku? - Stvaranje kratki popis omiljenih imena, a zatim ih testirati. Provjerite jeste li odabrali ljude koji su ili u potencijal na tržištu, ili koji znaju dobro brandinga. Umjesto nasumce bacanje imena oko, stvoriti neki kontekst za svako ime, tako da kada ime je rekao, to pada na svoje mjesto. Vi svibanj čak žele ulagati u neki brzi logotip tretmana kako bi se zamišljati brand. Mnogi veliki brand imena bi prsten posvetiti samo ako govori. Sudac cijeli paket ... ime, grubo tagline, skicu logo, da biste dobili pravi osjećaj.Savjetovanje naziv kao što je BearingPoint dobici vlak nakon što je logotip, tag line, i priče. Odlučite, ako želite da stane u ili ističu, koristiti više imena strategije, prioritete "želi" popis, i testirati svoje ideje, a vi ćete biti dobro na Vašem putu prema velikom konzultantska tvrtka brand name. Nakon što izvršite odabir, budite sigurni da ga vodi svoj zaštitni znak odvjetnik i steći odgovarajući, ili blisko podudaranje, naziv domene com. Nastavite integrirati svoj brand poruku kroz svoju web stranicu, korporativni identitet, kolateralna materijala i oglašavanja za daljnje jačanje svoje prisutnosti. Ako je učinjeno ispravno, imat ćete naziv tvrtke koje dobro služi, i sada i za godine koje dolaze.
...With the economy on the skids, many experienced middle and senior level professionals are striking on their own, leverage their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a strong brand name is new territory, complete and utter mystery. They know that an important part of the equation, and May they even had a full marketing department at the time of the parent company. But now it's "do-it-yourself-time" and there is a lack of information on how to complete a new consulting company successfully. Fear ne.Prvi more step in the brand consulting firm is to know your goals. Here are four key questions to clarify your goals ...
With the economy on the skids, many experienced middle and senior level professionals are striking on their own, leverage their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a strong brand name is new territory, complete and utter mystery. They know that an important part of the equation, and May they even had a full marketing department at the time of the parent company. But now it's "do-it-yourself-time" and there is a lack of information on how to complete a new consulting company successfully. Fear ne.Prvi more step in the brand consulting firm is to know your goals. Here are four key questions to clarify your goals ...
...With the economy on the skids, many experienced middle and senior level professionals are striking on their own, leverage their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a strong brand name is new territory, complete and utter mystery. They know that an important part of the equation, and May they even had a full marketing department at the time of the parent company. But now it's "do-it-yourself-time" and there is a lack of information on how to complete a new consulting company successfully. Fear ne.Prvi more step in the brand consulting firm is to know your goals. Here are four key questions to clarify your goals ...
...With the economy on the skids, many experienced middle and senior level professionals are striking on their own, leverage their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a strong brand name is new territory, complete and utter mystery. They know that an important part of the equation, and May they even had a full marketing department at the time of the parent company. But now it's "do-it-yourself-time" and there is a lack of information on how to complete a new consulting company successfully. Fear ne.Prvi more step in the brand consulting firm is to know your goals. Here are four key questions to clarify your goals ...
......1 If you want your company name to stand out or fit in? This May seem like a trick question, but there is no right or wrong answer. Some new consultants, so deal with gaining acceptance in the industry, they are much more comfortable with a name that sounds like an established and credible, right from the start. If so, try looking up a list of others in your industry in places such as dmoz.org. Then you get a sense of the nomenclature used in your area. You May be able to compete to feel, just like other industries have done (eg Microsoft Outlook, Apple Safari, Netscape Navigator, etc.) If you want to get information, and then do the opposite. Look at the names of companies in your area and use of interpretive strategies appointment. For example, if almost everyone in the category of proper names used (sometimes known as "legacy" names), then go with the metaphor (eg, Jaguar, Volvo, Amazon, Monster, etc.) to convey your company's attributes. Or try the positive connotations of words to create a completely new identity (ie, Red Hat, OnStar, firedog, etc.) Just make sure you have a rationale that can explain why you chose that name, and one that leads to a deeper dialogue about your company.
......* Key attributes - for example, called an BrightHire.com personnel of the company based on the desire to attract the most intelligent candidate. You can see working with the company name as SirSpeedy, Econolodge, Priceline and smart cuts. There is a comprehensive benefits that they offer that you can incorporate into your name?
......* invented names - This is a favorite with the consultants, but proceed with caution. It's easy to get caught up in the Chase with a new name, and gradually turn the spelling and the message until opaque. It is OK to use the Latin word parts and obscure references if the name can still speak and written in easily. Small businesses have the advantage of conveying the brand message in person, by telephone or on the trade conference. But do not push. If you have to constantly spell or correct spelling, then you miss it. And keep in mind the name can be fictional, but still carry meaning. We called one company Claricent, because they are able to provide clear insight and direction to their client base. So, you can still transfer the attribute, even invented a name. (ie Verizon Horizon =, = Agile Agilent, etc.)
......* Hybrid Descriptive Names - These names combine the descriptor for the industry and marry reminds words. Examples include companies such as Emisstar, consultants to industry emissions control. Big brand examples include JetBlue and Carmax. If you use this approach, just be sure that your industry descriptor is one that will not change over time.
...* Hybrid Descriptive Names - These names combine the descriptor for the industry and marry reminds words. Examples include companies such as Emisstar, consultants to industry emissions control. Big brand examples include JetBlue and Carmax. If you use this approach, just be sure that your industry descriptor is one that will not change over time.
......* metaphors - from the proverbial "picture speaks a thousand words", and metaphors are a great way to bring more companies with the attributes of an image. FourBridges capital, for example, expresses the company's investment banking capability to "bridge the gap" and "combine business with capital," etc. With four major partners and four major bridges in Chattanooga, TN, the story gets more traction.
......* If you want a name that is memorable? ......
* Are you most concerned with the trademark?
* Have you categorically say they have the correct name matching.com domain? Figure out the key driver (s) behind the name of the challenge, so when you get to the final list, you can look back and pick one that matches your top. Often the process can get foggy and unfocused after a long search for a name, and all start sounding words and the like. So, be sure you know what you want before you begin. In this way it will help you at 3 o'clock in the morning, your eyes start to cross, and your spouse does not want to be your sounding board.
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