When it comes to small business success, the name means everything. And come with the right name for your business is one of the most important decisions you will make.
With your future on the line, plan on putting in just as much time and effort into creating a winning company name as you did in preparing a business plan or select your target market. The right name will help to pique curiosity, attract your ideal clients and make immediate emotional connection, while the wrong can leave you and your business faltering.
Unfortunately, there is no magic recipe for picking a winning company name. But after six tips below will definitely point you in the right direction.
1 Keep it short
Although there are always exceptions, most of the big business names tend to be short, to the point and catchy. Some of the most successful businesses use simple one word name! Longer names are usually difficult to say and difficult to handle in radio advertisements, logos and labels.
If you decide to go with a longer length, check out his short version of that might be required for the web domain, is acceptable.
Also, keep in mind that people would rather say: "I'll call Usaa to update my insurance policy," but "I need to call United Services Automobile Association." But be careful, because even if you do not intend for his name to be shortened, the public will often do it for you. And not all the shortcuts will work. ("I am going to the FBI," has a different meaning than to eat the whole grabbing Frank Breakfast Inn. Smješko) 2 Make it easy to spell, pronounce and remember
Simply put, if they can not easily pronounce the name of your biz, your customers will avoid to say! As a small business owner, you can not afford to miss out on the free word-of-mouth advertising.
This is a lesson I learned from experience.
Make sure the name and sits on your tongue and sounds good to the ear. And then test it out with others. They should be able to easily spell and pronounce the name correctly the first time to hear or see it.
3 Remember the meaning of the
Before you start thinking about the business name, define the traits you want your business to be identified with, such as a strong, reliable and affordable. Also think about what učiniti.Više sense to put in your company name up front, the less time you spend explaining what you do or the value you provide.
For example, names such as Joe's Plumbing, Carol Interior Design and Architecture Smith & Weston immediately communicate the type of service each of these companies offer - even the casual passerby. And when you stop to think about it, many of us at the end of the call of walking into the stores simply because the name of the business made clear that what you are looking for.
4 Create a positive visual and emotional connection
Generally speaking, when we hear or read something, our brain to transmit the image. For example, what image pops into your mind when you read the "Bridal Boutique" instead of "Dress Barn"? On the basis of their newly formed mental picture, where would you rather shop? Besides the visual, we are also a form of emotional connection, whether good or bad. So, when we saw an ad on the spa with words like "spiritual exercises" or "relax", not just a form of visual, but the connection of peace and tranquility.
5 Make it unique
Bearing in mind the advice 1:00 to 4:00 the above, it is also important to your business name is unique. Make sure other companies are already using something similar. This could be the difference of words like "clothes" instead of "clothes" at the end of the company name or simply having a "S" on the end titles like "Iskra Ltd" to "spark doo" that makes the difference between the two companies. Do your research. There are plenty of free online services that allow you to check whether or not the company name was taken.
also tested their top choice of the name on your friends and family. They can surprise you and get to the connotation that is entirely different from what you wanted.
6 Make sure you get the web address
Before you decide on the award-winning company's name, concerns itself with details, make sure you can transfer your name to the web address as soon as possible. Your domain name must match the name of your company as much as possible, giving your potential and current customers one less thing they need to remember.
But what if you can get the domain name you want, but without the.com expansion? Is it better to choose another name and extension such as. "Network" or. "Biz"? Various experts say different things. My advice is to a.com address as the base URL, but to purchase more closely correspond to other domains as possible -. And they all point to your web page
If you do not select an alternative, make sure that you can advertise your company with full domain name, otherwise people would assume. "Com" extension and travel in the wrong place, or worse, the competing sites.
At the end of the day, one of the most important factor is whether or not your ideal target customers or clients will appeal to and resonate with your business name. It is more important than if you like. So, be sure to do your research, test your choices and choose something that will help you grow your business.
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