Sunday, August 21, 2011

Using Your Surname in Your Business Name - Advantages and Disadvantages


prior to starting your own business it is necessary to determine if you use your last name company name. Need to recognize his name because it is necessary to acquire a DBA license.

Things to consider when choosing a company name

Step 1: Live on - the reason why many people use their name in their business name, because they want to keep his name continues to be a part of the business. This often happens when you turn your business plans. This will leave a legacy to the company. Take for example the Ford. Henry Ford started his company in the early 20 century, and although it has long passed, yet we know it today remember him as someone who provides a comfortable way to travel. Most corporations that are popular vehicles to carry on his name at present.

2 Step belittles his company returns - the trend of using their surnames as well as your company name is essential if you want the name of longevity, it can also ular interest in your business. Think of Martha Stewart. Before her detention, the name of Martha Stewart Omnimedia received a positive effect, and that made ​​her rich. It was included in the existing knowledge about stock trading to illegally operated, scaled for your business $ 200 million. She was encouraged to trade companies and distributors to Kmart and Macy's to Walmart sells its products at extremely low prices just to make a profit from it. Her company is near bankruptcy, which was itself turned into a national figure in the pop-culture. Therefore, it is important to bear in mind that your company name and the company itself is equivalent to its name and reputation.

Step 3: Consider the character limit - One of the reasons why you should not use the name in the name of your company that may not be able to trademark certain concepts or merchandise. If your name is unique, or even no similarity, then you can trademark of the trademarks. Make sure you have the help of a sign of a lawyer to see how it is that your name is still subject to any time period before going on with this process.

Step 4: carry brand families - There are many existing businesses that have been around for more than half a century, such as McDonalds and Hilton. For example, Donald Trump was able to handle the job his grandfather, the last name that sounds appealing and full of the consciousness of many consumers.

Step 5: Consider other implications - If you are considering the possibility of acquiring for general trademark, then you get the May federal trademark and patent registered with their family business. This is the U.S. Patent and Trademark Office, which will allow the use of land awards. They will also give you a sign name and patents in accordance with its uniqueness, and if they can generate benefits in the minds of consumers through the regular business name.

It is therefore important to weigh things before you choose online business ideas like the use of their names in the name of your company.

No comments:

Post a Comment