Thursday, August 18, 2011

Fruity Business Names - They Must Be Bananas!


apple, orange and Blackberry are three of the most successful brands around. Their names are a big factor in business success, but they certainly are not the only reason. In addition, the companies produce good products, and spend lots of money on advertising and public relations. This latter point is often ignored start-up, which seems to think that 'fruit' name chosen at random as Purple tomatoes or bananas IT services, somehow will not guarantee a brilliant future business.

apple, orange and Blackberry are not the names that were picked at random, despite the fact that it seems not to have any connection with technical products that are applied. When Apple started out, most computers and computer companies is a boring name about prefixes Com, Compu-or-tel, or words of machines or systems. Apple, as well as different types of names was intended to highlight the different types of computers, one that was less complicated and more user-friendly.Riječ Apple has a positive image - appears in phrases such as motherhood and apple pie, apple of my eye and apple for the teacher - that Apple computers use the "Halo effect". the word apple is closely associated with Eve, the first woman, because he disobeyed God by taking a bite from one, and by that name, more than any other computer names of the era, appealed to women . Apple is also a "forbidden fruit" and a symbol of disobedience, which gave Apple Computer image of the iconoclastic company that challenged the existing wisdom and broke new ground.

mobile phone company Orange is named for the color, not the fruit, as shown by the original tagline "The future is bright, the future is Orange." Additionally, the company logo, a square, nothing like the shape voća.Tvrtka web colors are mostly orange and black, so there is harmony between all aspects of brand - name, logo, advertising and sales materials. Less savvy companies that call fruity name, and those whose pockets are so deep, it can not compete on the big players ground and often their name appears inappropriate, and unrelated to anything else about their business.

mobile phone company Orange is named for the color, not the fruit, as shown by the original tagline "The future is bright, the future is Orange." Additionally, the company logo, a square, nothing like the shape voća.Tvrtka web colors are mostly orange and black, so there is harmony between all aspects of brand - name, logo, advertising and sales materials. Less savvy companies that call fruity name, and those whose pockets are so deep, it can not compete on the big players ground and often their name appears inappropriate, and unrelated to anything else about their business.

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BlackBerry smart phones is the first named PocketLink. Then someone noticed that a few keys on the keyboard looked like strawberry seeds. Strawberry Blackberry has become a naming agency Lexicon Branding felt that alliteration (two BS), dynamic sound plosive (B), instead of the lazier high-pitched sound (S), a short vowel sound suggested more speed and efficiency, and it is catchier and memorable name.

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