Business Name Types and Pros and Cons of Each Type

descriptive names

Richmond Taxis, Mike motorcycle repairs, Phones4U are examples of business nazive.Sam descriptive name tells you what the business is. One of the advantages of descriptive names that do not have to spend thousands of dollars to tell people about the services we offer, your name does the job for vas.Downside descriptive names is that it can be difficult to find a unique name for your new job. If you are one of the first people to set up a business in your area, you'll probably find that the best names already protected. In addition, May you find the name of limited, if modified or expanded in future phases. If Mike decides to repair trucks and cars and motorcycles, and if Richmond Taxi to expand to other cities, their names will be an obstacle to acceptance.

your name

Jackson and sons, Coleman Associates, Brenda's Bridalwear are examples of names based on the owner and founder of his own name. These are good names for certain kinds of jobs, especially those whose customers are local - plumbers, builders, electricians, etc - as research shows that many people believe on the basis of local artisans. Names that suggest that the business is family owned and goes a long way, those containing 'and sons' or' and daughters, for example, are good for craft-based businesses or companies in traditional areas such as picture-framing, furniture making , restoration works. If you have a technology or computer related field, or in an industry where innovation is valued more than tradition and loyalty - marketers say - and they sound as if you are longtime family business is not a good choice.

Made-up names

Aquascutum, Microsoft, Adidas are examples of coined or made-up names, words do not exist in dictionaries. Since most short words in the dictionary that are already protected as business names, it can be difficult to find a name based on the existing British riječi.Made-up name would be easier to trademark. Business names that consist of recently coined words a good idea for companies that operate in many countries where English is not necessarily understood. Since there are so many words in English with Latin and Greek origin names aqua or micro in the title sounds familiar, so we are happy to accept them.

quirky spelling and punctuation unusual

Krispy Kreme, the design-4-U, Pro / Forma examples of names with intentional misspellings or unusual writing, or that include unexpected numbers and punctuation marks. They can sometimes be very effective - K more striking than the letter C, for example - and are often chosen because it is the correct spelling is already taken by other companies. If you spend a lot of money telling your potential customers that your name is spelled, it means a lot of press and posters, and is frequently mentioned in the press, you miss the May deal, because people will be looking under the wrong letter in the phone book, or will enter proforma unlined. The work that is destined to be well May you end up going to a rival.

something else

Apple, Orange, Virgin are examples of names that are completely different from other companies in their fields, and some of the most successful companies names like this. Such name must include major advertising and awareness campaign to tell people exactly what the company does, as the name on its own does not provide information. Every word evokes images and pictures in the minds of people, an apple is healthy and easily available, the orange is bright and shows the quality of the Virgin as a pioneer in new and uncharted territories. Potential buyers will bind all these positive characteristics with the business.

Overused Words in Business Names

Great minds think alike, as the saying goes. However, choosing a business name, you need to think differently from everyone else, so you stand out from the crowd. All words make us think about certain feelings or things, and that word associations can be positive or negative. Obviously, everyone wants a positive business name, but you can not have too many good thing. When the same word that appears in the company name, words become devalued and it seems bland and trite. These qualities, then rub off the job.

quality and professional two overused words in business names. If you call your design quality of the business or professional business services, you are throwing away the opportunity to make your name to tell potential customers what you stand for and distinguish you from your competition. Customers expect quality and professional service from the enterprise;? Why do state clearly

We all want to say our target audience that we are great experts at what we do, so we see the synonyms of 'excellent' in the thesaurus. We wish to emphasize our creativity and flair for thinking up new ideas, so we see synonyms "new". As a result, so many companies end up with very similar names. Here are words that should be avoided: Ace, Acme, Apex, Choice, Diamond, Dynamic, Elite, First Class, Focus, Innovation, Insight, Pinnacle, precision, Premier, solutions, Synergy. Use of the word communication, creative and innovative in its name tells people nothing, except that you are not creative enough to be original, meaningful name.

There might be some advantages for companies whose customers come to them through the Yellow Pages or other directories to get close to the beginning of the bit - except that everyone thinks, so the company called AA, A1, Abacus, absolute Alpha and can often drown out the crowd like a company name. It's not just letters of the alphabet that are popular, there are thousands of companies that call themselves 24 / 7 or 24 hours or something else. These names tell customers that they can call any time, which is a good thing, but beware -. It will be hard to stand out from many other companies with almost identical names

may be a small business, but you probably do not want your name to let people know that. That is why so many companies such as Global, or Universal United on their behalf. But therein lies the problem - familiarity, not to mention the omnipresence breeds contempt

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If you are just starting a business, researching the names of companies in your area. Depending on the terrain, you'll find the same words cropping up again and iznova.Novi job with a name similar to existing companies may find it difficult to see and hear. Overused words for computer and web-related companies including data, design, Digital Media, online and systems. In health and nutrition industry word Active, fresh, natural and nature has lost the influence they once had. Prefix can be overused too;. Notice how many company names are Eco, Europe, Intel, Inter and Ultra

It is harder to find good, original name of the company that makes the impact. Choose the brains of your friends, family and employees; search dictionaries, thesauri and books of idioms, write down the words you like - hundreds of them, and then gradually reduce the list until you are left with a winning company name that tells potential customers who you are and what makes you different from each other.

Why Companies Change Their Names

Kentucky Fried Chicken has become KFC's fried foods when you went out of fashion and began to be seen as unhealthy and tov.Hidratantnu Cream Oil Olay Olay has become just as women turned to more natural, less greasy cosmetics. Fashions and tastes change, and a wise company follows the trends to ensure that your name remains up to date and relevant.

charities need to stay in touch with current practices and values​​, or their fundraising efforts will fall on deaf uši.Nacionalno Council for the Unmarried Mother and her Child was founded in Britain in 1918, when a child from the marriage wore an enormous shame. The attitude of society towards illegality has changed, so the organization became the National Council of one parent families in 1973.Britanski love relationships, which provides relationship counseling, called the National Marriage Guidance Council until the 1980s, but had to change its name, as well as fewer pairs married and never-married couples do not close savjet.Riječ organization for Marriage in the name of the barrier.

and society attitudes towards people with disabilities have become enlightened, so that some charities change their names to sound more positive, instead saying the company has become invaliditeta.Spastics Scope and the National Fellowship became schizophrenic think.

The word euthanasia is a very loaded term that voluntary Euthanasia Society is changing its name to Dignity in dying. Crusade is still loaded word - George W. Bush was advised not to use because it has a negative association in the Muslim svijetu.Britanski evangelical Christian organization of young crusaders in 2007 changed the name Urban Saints. Schools are refusing to set a Crusader branches, because they thought that the name would offend some students and fewer people donate money to the organization. Urban Saints, still contains a Christian relate to the words of the saints, but the new name is much more up to date and more appealing to young people.

Sometimes the company itself was renamed because the original name was bland and boring, which is a knock on effect on consumer percepcije.Velika UK television channel Dave, which broadcasts sports and other male-oriented programs, used to be called UKTV G2, that sounds more like a directive of the European Union than entertainment services. PhonePayPlus, the UK regulatory body for premium phone lines, used to be called ICSTIS, the name that has nothing at svi.Plesna group Ballet Boyz sounds far more edgy and innovative than its previous name, George Piper Dances.

UK insurer Norwich Union became Aviva, because the parent company believes that it is too parochial Norwich - Norwich British grad.Tvrtka is keen to stress that it is a global player. Aviva, which is made-up word, has no negative connotations. It was not the case with the name Consignia, has decided to replace the Royal Mail in 2000, when the British postal company felt that the word Royal was too much in the UK in the middle. First of all, for Consignia be imposed in two ways - it's meant to be more like a lodge or more features such as? Second, give the word appears in a negative phrases such as send or send Scrapheap history.

The English language is a living thing, and so on mijenja.Značenje words may change, it can become than or words that were once acceptable to be considered discriminatory, offensive or in some way 'to learn'. If you selected your company name, and before, make sure it still gives a real impression.