Wednesday, August 17, 2011

How to Find the Right Name For Your New Company


the perfect company name

Finding a name for your business that will satisfy you throughout your career is difficult, therefore this article will give you some guidance on how to end up with the perfect name for your new business.

First we start with a few mistakes entrepreneurs make so often when a name:

1.Naziv must be inexpensive and attractive, use your imagination do not use words you never say they will not be remembered. It also does not make the name too, it will lose it's catchyness, as well as an overview.

2.Ime should not be able to grow their business. For example, using the name "Printers & Co", because your company sells printers, but in the end you decide to also start selling laptop computers, your name is not a whole deal more. You have to change their name because their target market just became wider and therefore you have to start over again the majority of their marketing, which is literally throwing money.

3 Keep in mind that trademarks do not always have to say something about the products or services you sell, some of the most successful names are those, I think Skype, Yahoo, Google, Twitter, etc. It should be a name brand, not a literal description of what you sell, for example, a computer consulting business.

4 Do not use words that are rarely used in their own language (unless you have a fictional name). But, for example, do not use complicated Latin words that tell something about your company when you translate them into English (unless you really do not sound good). People should be able to easily remember the name or you will lose sales.

5 Do not add to the geographical location of your name if you only want to target customers in that region, that region only. As soon as someone sees a company called New York Heating nobody outside of New York will be red, although not necessarily sell for heating only in New York.

Now let's talk about what a good business name should be

There are so many good names of companies have already taken, but believe me there are still thousands of good company name out there. But what are the characteristics of a good company name ?:

One of the most important thing is that the name should be easy to pronounce, easy to remember, easy and Ĩarolija.Ime must also be an attractive, trendy and unique. All together it should be compelling to your target market, because they are your potential customers.

So in the end thought a good name, at least that's what you think ...

must be sure the name thought of going to last. So there are a few guidelines to follow before you start to use the name.

1 You should check whether there is a corresponding domain name is available.
2nd Sleep over it. Does the name still sounds so appealing as yesterday?
3rd Ask friends and family what they think about it, but do not let you get off track, because some people are very good at it is pretty pathetic names.
4th Make sure the name is already taken by other companies in your niche. Is it already protected?

Mistakes are often made ​​by companies that chose the wrong name

two words: change it! If you think you made the wrong decision by selecting the stupid company name, change it as fast as you can. Your company name may make people think about other products or services, so that links your name to the wrong objects. It is best to change the name in an early stadium, because the promotion (marketing) is important for companies to promote the existence and names are not satisfied with the will to make things better. When is the right name of their level of confidence will inspire.

What if I want some good ideas for a good company name?

These days there are many specialized companies that will develop the brand for you, they study your market, write reports, make the benchmarks, analyze competitors in your niche, etc. The disadvantage is that all this costs a lot of money, it will easily cost you between $ 1,000 - $ 35,000. To run the businesses it's a lot of money and you should be mad to spend that much money even before the start of your business.

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